McDonald’s LNY 2023

To celebrate Lunar New Year, McDonald’s collaborated with Asian American artists to create artwork inspired by the Year of the Rabbit. An AR filter was created by Karen X Cheng, and three Li Xi/Lucky Red Envelope inserts were illustrated by Deb Lee, Julia Kuo, and myself! These envelopes were distributed at select locations and at the San Francisco Lunar New Year Festival.

Art Direction by IW Group